Our Journey 

2022 Mar  New storage facility of 4000 sqft acquired at at Enterprise Center Level 9.  Total manufacturing & office space stands at 12,800 sqft in Singapore.

2021 Aug Production and Office Expansion with new 4800 sqft Facility at Enterprise Center,   Total manufacturing & office space stands at  8,800 sqft in Singapore.

2021 Jun Expansion to 8 Island-wide locations for Grab (Food & Mart) & Food Panda.

2021 Jan New Generation Online  Store (shop.abp.sg), Qoo10, Shopee and 6 Island-wide locations for Grab (Food & Mart) & Food Panda.

2020 Nov Acquiring the 4000sqft Production ABP Central Kitchen and Office 

2020 Oct 1st very own Freezer Delivery Truck in Happy Unicorn design touring around Singapore daily

2020 Sep Investing SGD 100,000 in New Equipment including Oven and Freezer 

2020 May Continue Expansion with COVID-19 headwinds 

2020 March Full Plant Halal Certification by MUIS

2019 Oct  Celebrating ABP selected as main supplier of Macarons, Cakes & Pastries by the top 30 Corporate customers

2019 Aug Online Retailer Partnership Expansion with over 10 Channels

2018 Nov  Kitchen Operations Expansion

2018 Aug  Corporate Sales Office Established Engaging Hotels & Restaurants in Singapore

2018 Mar  Operations Office Established 

2017 Nov Expansion to Enterprise Centre #11-02 with Full AVA/SFA Manufacturing License in a 4,000 sqft Full Production Facility 

2017 Jan Expansion with Walk-In Freezer from Italy in #02-03 (Irving Pl)

2016 Jul Established 1st Food Shop/Baking Facility #02-23 (Irving Pl) 

2015 Mar Shared Kitchen Facility in Commerze@Irving #02-08

2014 Jul Shared Kitchen Facility @ Blk 330 Ang Mo Kio Ave 1

2013 Nov Started in a HDB 4-Room Flat Home Kitchen in Bishan St 23

 Our Motto:

"To Make People Happy, One Bite at a Time"

AnnaBella Pâtisserie is a Japanese-French-inspired bakery, specializing in delicate Japanese light-cream hand-crafted macarons. It all started with the pursuit to produce the best-quality macarons. The founding chef spent over a decade traveling to world-class bakeries and chocolatiers, tasting and researching ingredients to create top-quality macarons. This culinary journey contributes to every aspect of how macarons are made today. The founder's passions and inspirations can be experienced in every delicious bite of our cakes and macarons. Annabella Pâtisserie has a mission to share the best pâtisserie with everyone. Your feedback is always welcome.

 

Headed by Chef and Founder, Ms. Annabella Sonwelly, an Macaron Enthusiast and ex-banker, who has spent the last 10 years re-creating Macaron Recipe that is adjusted using French-Japanese fusion technique. Together with 15 strong team members, the happy bakers continue to create these little gems that has the crisp at the outer shells, and chewy texture within.

Factory Output Capabilities Annabella Patisserie has the capabilities of producing 300,000 macarons per month. All hand-crafted, and every single piece will be examined and go through the best quality check before it is being packed into the chilled box for delivery. (From Jan 2023, Capacity will be increased 380,000/mth)

Export to Asia and Middle East For countries like Malaysia, Indonesia, Thailand, Brunei, Taiwan, China,Vietnam, Qatar, Saudi Arabia, United Arab Emirates etc. Please send your enquiry to export@abp.sg our Representative will be in touch with you on your requirement.

We are Featured by ....

 

 
Approved Vendor by AGD (UEN 201420572W)
  

Investors

We are looking for potential investors in our company.  For interested parties, please email to invest@abp.sg. 

Summary : 
Entity             : Annabella Patisserie Trading Pte UEN 201420572W
Owner            : 100% individual ownership
Asset             : B1 Factory Unit #11-02 & #09-26 [8800 sqft]
Products        : Macarons, cakes, parstries
Revenue        : Targeting yearly revenue of S$20 million by 2025
Sales Growth : 30% yoy

New Funding  : S$5mn
Purpose         
New manufacturing facility for KETO Friendly, Green & Healthy Products

• Acquiring of one industrial property value at S$1.8mn
• Renovation and equipment S$1.0mn   
• New hires for Sales, Marketing, Production Crew S$1.0mn (3yrs)
• Marketing budget S$1.0mn (3yrs)
• Misc S$0.2mn

Target Markets: China, Middle-East, SEA
Revenue from new product range: est. + S$15mn/year from year 3, expected gross margin 35%, EBITDA 12%.